About Us


Our Story

Our store is independently owned and operated. Joe has lived throughout Carson Valley and Lake Tahoe for more than 20 years and has a deep appreciation for the natural wonders of the area. He currently resides in Roundhill, NV with his family and takes advantage of the great outdoors through hiking, mountain biking and skiing. With 13 years of framing experience, Joe utilizes his well of knowledge to create cutting-edge designs and cunning solutions for a spectrum of unique custom-framing projects.

Our “True Love” Guarantee

Our industry-leading “True Love” Guarantee includes a 30-day guarantee on the design and a lifetime guarantee on craftsmanship. If you don’t love the look of your finished framed artwork, we will redesign your piece within 30 days of the sale, within the same price range – at no additional charge.

We couldn’t offer such an extraordinary guarantee if we weren’t absolutely sure we could meet or beat your expectations.

Crafted to


All of our frames are custom made by our experienced designers in store.  Choose from hundreds of beautifully crafted mouldings.

We work with you to select a quality moulding, mat and glazing combination to suit your style and décor to create a beautiful custom framed piece that complements and enhances your focal point whether it is a photograph, artwork, print or precious object.