6 Reasons to Love Pantone's 2023 Color of the Year

Viva Magenta! Is it a statement or is it a color?

Both—it’s a statement-making color! We always get excited about Pantone’s Color of the Year and 2023’s choice does not disappoint. Viva Magenta (PANTONE 18-1750) is unapologetically vibrant and full of life. Rooted in nature, this fearless hue comes from the red family and expresses boldness and strength. It imbues a sense of joyful exuberance and audacious self-expression wherever you put it. Whether you want a small pop of color or a complete decor makeover, Viva Magenta fits the bill! Check out all the reasons we love this energetic hue and learn how you can easily incorporate it into your home.

1. It warms up walls

Try Viva Magenta on your walls to inject life into your space! A few coats of paint will instantly add warmth and personality. The best part: it’s a simple and inexpensive way to give your room a whole new look. Not sure you want to paint the entire room? Choose a single accent wall instead. If the color feels a little too intense for you, add white to get a lighter hue or add gray to make it more muted. Your walls will still look cheerful, just a little less bold.

2. It looks fabulous on furniture

Is it time for a furniture upgrade? Choose some upholstered pieces in Viva Magenta! This color adds a touch of drama while still keeping things fun. If the idea of a magenta sofa is giving you pause, try an accent chair instead for a smaller dose of this vivid hue. And no, you don’t have to be a color-crazy maximalist to have magenta furniture (though you certainly could be!) Viva Magenta is surprisingly adaptable—you can easily tone it down by pairing it with neutrals.

3. It makes your art eye-catching

Custom-framed art featuring magenta hues makes a major statement on your walls. Try hanging one showstopper piece or experiment with a gallery wall featuring a magenta color palette. Custom framing allows you full freedom to choose from a variety of colorful options, so you can have fun selecting main mats, accent mats, and frames that will make your display pop. Bonus: it’s super easy to swap out custom-framed art when you’re ready to refresh your walls!

4. It energizes home accents

Want to capture the spirit of Viva Magenta without the commitment or painting or buying larger pieces of furniture? Simply introduce magenta-hued home accents! Try textiles like pillows, throw blankets, curtains, and rugs. Layer in lamps, vases, candles, and other decor items to round out your space. Go for a mix of shapes, sizes, and textures to keep it interesting. With a vivid hue like Viva Magenta, even smaller pieces can add enough color to brighten your home and boost your mood.

5. It looks great no matter what your style

We fully believe that anyone can incorporate Viva Magenta into their home decor! It all depends on how you use it and what you pair it with. A minimalist could hang one piece of bold custom-framed art on a neutral wall. A maximalist might combine magenta wallpaper with a green velvet sofa and an eclectic gallery wall. Someone with traditional style may simply opt for a few vibrant velvet pillows, while a boho enthusiast can have fun with a vivid wall hanging and macrame accessories!

6. It exudes happiness

Viva Magenta is undeniably exuberant! Even small doses of this spirited hue pack a lot of warmth and joy. No matter how you decide to decorate with it, Viva Magenta will make your home feel alive! Consider spreading the delight it provides with thoughtful, magenta-hued gifts. A beautifully designed vase, an easy-care potted plant, or a unique piece of custom-framed art will share the love and introduce your recipient to this fun and feisty hue.

We hope you’re feeling inspired to decorate with Viva Magenta, Pantone’s 2023 Color of the Year! For more colorful home decor advice, check out Designer Tips for a Colorful Home. If you’d like to custom frame some colorful art, be sure to visit your local FastFrame!